pcmag.comWe review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. Mozilla wants Facebook and Google to stop running political ads ahead of the UK's General Election because "UK citizens cannot trust the information they are encountering online." In an open letter to Mark Zuckerberg and Nick Clegg of Facebook and Google's Sundar Pichai and Kent Walker, representatives from campaigners and nonprofit organizations, argue that "with the announcement of the election coming in only six weeks, there is no time for regulations to catch up," given that Facebook will not fact-check political ads. Mozilla, Demos, Doteveryone, the Open Data Institute, and Sheffield University are concerned that politicians will be able to spread disinformation through unchecked advertisements, and pay to increase the reach of their messages over the voices of other individuals. The letter also says there's a "lack of transparency as to what data is being used to target ads, and how such ads are being targeted." Zuckerberg was asked about microtargeting by Rep. Alexandria Ocasio-Cortez at a recent hearing. Zuckerberg and, it seems, Facebook's fact-checkers, did not know. The letter does not call for political ads to be banned outright, but rather an "immediate moratorium" on all political adverts until Dec. 12, the end of the UK's election. It points to Google's decision to block political advertising two weeks before polling day during the Irish referendum on abortion rights and that political ads were suspended completely during the Israeli and Canadian elections. "Blocking political and issue-based ads is not a long-term solution, and we recognize that this measure may impact the much-needed voices of smaller campaign groups. But in the UK context, with dated electoral law and a lack of implementation of existing data protection laws, coupled with your platform's failures to sufficiently address the concerns raised, in this instance, it's a necessary trade-off," the letter ends. Social media giant Twitter has already made the decision to ban all political ads, with CEO Jack Dorsey saying that the company "believe[s] political message reach should be earned, not bought." Facebook did take down an ad from the right-wing Conservative party in the UK, but its reasoning was because the government did not stick to Facebook's Pages policy rather than for misleading its citizens.

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