We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. SoGoSurvey (which begins at $40 per month for the Pro plan, billed annually) is another online survey tool that follows the SurveyMonkey-like user interface (UI) of breaking up steps that correlate to survey design, distribution, and reporting. And like its similarly designed competitors, SoGoSurvey effectively blends power and ease of use. However, though SoGoSurvey is an excellent tool, it doesn't win our Editors' Choice award, a designation which instead goes to competitor Qualtrics in our online survey tools review roundup. Survey Design After logging in, SoGoSurvey lets you start a new survey or dive into the vast library of starter templates the company has created across 12 categories. One nice touch of the product's dashboard is that—providing you use its survey emailing function—it will track the number of survey email invitations that have been sent, delivered, and read, as well as the total number of responses. This is more detail than other tools provide and is useful for measuring the progress of surveys in the field at a glance. A Help Center offers quick access ranging from 1-on-1 calls to having its staff design a survey for you, an option that more and more providers are offering. SoGoSurvey recently revamped its survey-building UI and has included such modern niceties as animations for controls. One can see examples of question types by clicking a small "eye" icon on the Question Selection buttons. More functionally speaking, the product now has a drag-and-drop UI for adding questions to pages. However, digging in a bit reveals some limitations. For example, SoGoSurvey can exercise display logic, which is the ability to show or hide a question based on answers to previous questions. However, that logic can be based on only one previous question and can't branch from a matrix question. Worse, it warns you that once a question employs display logic, it can't be moved. This could lead to you having to redo work in what is often an iterative survey design process. On the other hand, it imposes a bit of structure that can be welcome. As opposed to SurveyGizmo, in which options such as "Other" and "None of the Above" must be singled out for randomization (and "None of the Above" must explicitly be made exclusive), SoGoSurvey places them at the end of a checkbox question, automatically handling those tasks. And its matrix question feature is particularly well-designed, letting questionnaire designers elegantly mix and match radio buttons, checkboxes, and drop-down fields across two groups of criteria in a single question. These kinds of questions can also be constructed in Checkbox Survey, but only through an awkward, multistep UI. SoGoSurvey has a "bulk-edit" mode, but has a different take on it than other tools, which let you quickly change things such as whether certain questions are hidden or required. In contrast, SoGoSurvey simply shows a list of all questions-and-answer choices, which is not too different from its default view but it allows for easier editing. You can also rearrange questions through its bulk editing mode, but again, this exposes the tool's vulnerability to breaking survey logic. The product has a full range of aesthetic customization options that extend to its Invitation Email Manager and alerts you to the difference between publishing a version of the survey for testing and one for completion. When you're finally ready to publish, it presents an array of choices including 10 social media options (Digg and StumbleUpon anyone?) as well as an option for offline surveys that generates passwords for eventual online validation. SoGoSurvey can't publish via its own app like Qualtrics and SurveyMonkey can. However, it has a well-designed survey tracking screen for easily gauging the progress of different collector links, even allowing viewing by different time slices. And when the survey is over, SoGoSurvey has a helpful integrated way to reach out to respondents with thank-you notes. Reporting SoGoSurvey has one of the most flexible reporting functions of all the tools I tested. One clever touch is that the Reports screen lets you quickly switch among surveys, saving you the step of going back to the Home screen. You can also customize what information about the survey (start date, end date, number of completed responses, etc.) is included in the listing. SoGoSurvey provides a dedicated section for setting up multiple filters, and supports both crosstabs and pivot tables. It can calculate simple statistics (counts, averages, etc.) for questions and aggregate these in a data table, but I would prefer the ability to have these stats overlaid on charts as SurveyGizmo offers. That said, it has a useful segmentation section that goes beyond general filtering capabilities, letting you compare how two or more sets of respondents answered a survey. While SoGoSurvey is adept at managing multiple kinds of reports and offers a quick way to show several kinds of responses, such as open-text responses (verbatims), it has a feature called "Canvas" that lets you mix and match charts from different surveys into a unified document. This can be a great time-saver that avoids a fair amount of cut and paste outside of the tool. It's a good example of thinking beyond one individual survey at a time to how advanced research takes place in the real world. It's also worth mentioning a few goodies that SoGoSurvey has stuffed into its "Utilities" section. These include a helpful Survey Calendar not seen in other tools, and integrations (limited to only Google Analytics for now). One of the neatest is the ability to merge surveys. This is useful for viewing results of a tracking survey repeated over time. Like the Canvas feature, it represents a rare and welcome gesture of these type of tools going beyond individual survey analysis and looking at the broader way in which surveys are used. Pricing SoGoSurvey begins at $149 per year, a plan that accommodates 1,500 responses per month. But most users will prefer at least the $480-per-year Pro plan that adds unlimited responses per month, advanced skip logic, matrix questions, and more customization of survey style and email personalizations. From there, the step-up to the $1,188-per-year plan brings such features as phone-based onboarding and 24/7 email support. Application programming interface (API) access can be added at an undisclosed price. Conclusion Following its redesign, SoGoSurvey is a feature-rich modern online survey tool that is pleasant to use and is a good value. Its reporting function is a notch above many competitors. It's a worthy alternative to rivals SurveyGizmo and SurveyMonkey. While SoGoSurvey may lack some of the deeper options of SurveyGizmo, the helpful touches it does provide makes it a powerful online survey tool with broad appeal. Bottom Line: SoGoSurvey is an advanced online survey tool with a pleasant user interface, but it needs more flexibility in question ordering.

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