5 Reasons to Outsource Business Services
Listen to Audio Has it been a while since you’ve performed a cybersecurity assessment? Do you always plan on creating a new blog or social media post for your company, but seem to run out of time to get it all done? Do you feel like you spend half your day playing phone tag with your customers, dealing with IT disasters, or just handling internal communications issues? If so, then you need to read this post. In it, we’re breaking down the top reasons to outsource your business needs. From IT and SEO to web design and market research, read on to learn why it’s better to let someone else do the work. Better Knowledge of Your Market One of the best reasons to outsource your business needs is to gain a much deeper understanding of your overall market and what they want from your company. What kind of data are you collecting when it comes to customer feedback and even web traffic right now? Do you know which social media platform your market spends the most time using? When it the ideal time of day to send out a marketing email? If you can’t answer any of these questions, then the truth is that you don’t know as much about your market as you might think you do. Effective marketing is based on facts, not assumptions. Outsource your marketing and customer research needs to make sure you know who you’re really selling to. More Time for Your Business Let’s face it—waiting for software to update, writing a social media post, or trying to fix a computer glitch on your own can take up tons of time. You can’t exactly develop the perfect pitch or meet with your customers when you’re trying to figure out how to make a blog post go viral. Plus, in your efforts to fix the issue or create content without proper training, you could even end up making the problem worse. You could also alienate customers and fall in search engine rankings. Outsourcing IT means more time to actually focus on your business. We’re willing to bet passing the buck to someone else will keep your stress levels in check, too. Improved Customer Service Do you want to understand why businesses outsource their IT, marketing, and communication needs? Because they’re able to offer better service to their customers. Today’s consumer doesn’t want to have to wait a few days to get an answer to a question about their order, the shipping process, or a billing error. They expect that information instantaneously. But when you’re running your own business, it can be tough to stay on top of customer service. One of the biggest reasons to outsource your IT and other business needs is that your customers can get 24/7 support. Often, they’ll be able to speak to a representative directly. They may even be able to connect with you when you’re outside of the office, thanks to tools like call forwarding. Since close to 70% of consumers say that they usually turn to social media to get order issues fixed, outsourcing social media management means their questions won’t go unanswered. Access to the Latest Technology and Trends Whether you’re interested in streamlining your bookkeeping process, collecting better data on your customers, or if you just want to ensure you’re guarded against the latest security threats, you can’t do it with last year’s technology. You don’t’ want to follow last year’s marketing trends, either—especially as using outdated SEO tactics can get you penalized by Google. Yes, the constant evolution of the IT and marketing worlds mean that you’ll always have the chance to try new things and improve your company. But it also means it’s much easier to fall behind your competition—and potentially put your company and customers at risk. You can find out more and have access to the next big thing in software, development, and security when you work with managed IT services and other outsourcing experts. Outsourced IT Services Save Money Finally, let’s talk about how outsourcing saves money and what exactly makes it so cost-effective. It costs over $4,000 to hire a new full-time employee for your business. You’ll need to cover their benefits, insurance, salary, and much more. Plus, you’ll lose time you could be selling training them and making sure they’re in-step with your company cultural expectations. When you opt to outsource your business services, you’ll save on the costs (and the headaches) of hiring. You’ll also avoid having to pay the often high cost of tech equipment and software. Plus, you’ll likely have to increase prices in order to finance an in-house IT or employee training department. When you outsource, you can spend that money on marketing, undercutting your competitors, and anything else you want. Which of These Reasons to Outsource Has Convinced You? As you’ve learned from this post, there are countless reasons to outsource not just your IT issues, but your marketing, content creation, and business development strategies in general. You need to make sure you’re in step with SEO trends, the latest in IT, and marketing as a whole. You can’t truly focus on growing your business, blogging, updating software, and writing a press release at the same time. You don’t want to have to sacrifice the quality of support you can provide or risk damaging your brand’s reputation—but you want to get everything done. That’s why we’re here to help. Whether you need IT support, marketing expertise, or even assistance with social media, we’re here for you. Reach out to us to learn more about how outsourcing can help you to do more by doing less on your own.
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