We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. What has been true in the past remains true for 2019: US households own more TVs than any other device, most hope to buy a new smartphone, and laptops... Well, they're still important. But the big growth is in home artificial intelligence (AI) devices, as personified by smart speakers such as the Amazon Echo and Google Home. We know this because the Consumer Technology Association (CTA)—the people who bring us CES every year—has released its 21st Annual Consumer Technology Ownership & Market Potential Study. For the first time, it conducted the survey online rather than calling people across the US. 2,608 adults gave up their info on ownership and desires to own, across 59 consumer technology product categories. That includes various types and sizes of TVs, cameras, set-top boxes, game consoles and handhelds, wearables, VR helmets, all computing products (even e-readers), automotive tech (like dedicated GPS or remote starters), and more smart home tech you can imagine—even drones and tech for pets. As you can see above, televisions are the most-owned tech product in US households (HH), with 95 percent of the US having at least one at home. Smartphones at 91 percent easily outpace the third screen of the tech triumvirate: the laptop, which is in only 75 percent of homes. (I'm shocked that tablets are as high as 65 percent.) The chart below shows the actual install base of those products. While TVs are in 114 million households, there are 285 million TVs out there! That's 2.5 televisions per house. Same ratio goes for smartphones. And, perhaps not surprisingly, almost the same ratio goes for wired earbuds, since all those smartphones probably came with a set. The CTA study also delves into the tech respondents want to purchase in the 2019. A new smartphone tops the list at 38 percent—and for 97 percent of those people, that's a repeat purchase. Second most-desired purchase: wireless earbuds at 27 percent. Third is a brand new TV for 26 percent of people (who, like me, want a 4K TV so they can see what really happened at the Battle of Winterfell*). The full report goes into detail about laptops, game console, smartwatch, and earbud penetration into homes, but let's get back to the really interesting one: smart speakers. With 31 percent of US households having adopted them, they're the real growth area of current tech. This is the second year smart-speaker penetration into homes has doubled. The report states they "are paving the way for the installation of additional lighting, security, and monitoring products within the home." Because, let's face it, smart home devices sucked until we could control them by yelling, and everyone knows it. (This, despite 68 percent of us being nervous about the devices listening to all we say.) Also of note: While 27 percent of homes have a speaker only, 12 percent went with a speaker with a display built in. You can get your own copy of the study at CTA.tech—it's free for CTA members. Everyone else, you've got to pay $2,499 for it. *I realize a 4K TV won't clear up that dark GoT episode, which doesn't even stream in 4K (c'mon, HBO Go)...but I need an excuse to get one.
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We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. What has been true in the past remains true for 2019: US households own more TVs than any other device, most hope to buy a new smartphone, and laptops... Well, they're still important. But the big growth is in home artificial intelligence (AI) devices, as personified by smart speakers such as the Amazon Echo and Google Home. We know this because the Consumer Technology Association (CTA)—the people who bring us CES every year—has released its 21st Annual Consumer Technology Ownership & Market Potential Study. For the first time, it conducted the survey online rather than calling people across the US. 2,608 adults gave up their info on ownership and desires to own, across 59 consumer technology product categories. That includes various types and sizes of TVs, cameras, set-top boxes, game consoles and handhelds, wearables, VR helmets, all computing products (even e-readers), automotive tech (like dedicated GPS or remote starters), and more smart home tech you can imagine—even drones and tech for pets. As you can see above, televisions are the most-owned tech product in US households (HH), with 95 percent of the US having at least one at home. Smartphones at 91 percent easily outpace the third screen of the tech triumvirate: the laptop, which is in only 75 percent of homes. (I'm shocked that tablets are as high as 65 percent.) The chart below shows the actual install base of those products. While TVs are in 114 million households, there are 285 million TVs out there! That's 2.5 televisions per house. Same ratio goes for smartphones. And, perhaps not surprisingly, almost the same ratio goes for wired earbuds, since all those smartphones probably came with a set. The CTA study also delves into the tech respondents want to purchase in the 2019. A new smartphone tops the list at 38 percent—and for 97 percent of those people, that's a repeat purchase. Second most-desired purchase: wireless earbuds at 27 percent. Third is a brand new TV for 26 percent of people (who, like me, want a 4K TV so they can see what really happened at the Battle of Winterfell*). The full report goes into detail about laptops, game console, smartwatch, and earbud penetration into homes, but let's get back to the really interesting one: smart speakers. With 31 percent of US households having adopted them, they're the real growth area of current tech. This is the second year smart-speaker penetration into homes has doubled. The report states they "are paving the way for the installation of additional lighting, security, and monitoring products within the home." Because, let's face it, smart home devices sucked until we could control them by yelling, and everyone knows it. (This, despite 68 percent of us being nervous about the devices listening to all we say.) Also of note: While 27 percent of homes have a speaker only, 12 percent went with a speaker with a display built in. You can get your own copy of the study at CTA.tech—it's free for CTA members. Everyone else, you've got to pay $2,499 for it. *I realize a 4K TV won't clear up that dark GoT episode, which doesn't even stream in 4K (c'mon, HBO Go)...but I need an excuse to get one.