We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. EE has lodged a formal complaint with the Advertising Standards Authority against rival telecom Three for its recent 5G campaign. Three's adverts, which ran in newspapers and online, The Guardian reports, has the tagline: “If it’s not Three, it’s not real 5G.” EE's complaint is that the advert misleads customers about what "real" 5G is, but Three argues that because it has three times as much 5G spectrum as its competitors and is the only operator to have a 100MHz block, it has the superior connection. Having a 100Mhz block - the most spectrum together in one block - is considered the "gold standard" of 5G connectivity because it provides faster download speeds. Quoted in The Telegraph, Three's chief executive Dave Dyson said he wanted customers to “feel the impact of our full 100MHz of spectrum” when it its mobile and home broadband connections. “It is far, far more important to get it right than to rush to market. EE were very keen to be first to market, but I think people will forget in two years time who was first. But if you give them a bad experience they will remember that,” he added. An EE spokesman said: “Three’s claim is false, and deliberately aimed at misleading consumers. Our customers have been using real 5G since we launched the UK’s first 5G network, back in May.” EE and Vodafone have already launched their 5G services, with Three launching its 5G mobile network this month and rolling out a home broadband service in 25 cities this year. O2's 5G network is coming in October. The debate over 'real' and 'fake' 5G is not unique to the UK; in the United States, mobile network AT&T rebranded its existing 4G network as "5G E," or "5G Evolution" as a marketing ploy - with the company arguing that it's close enough to 5G that the difference does not matter.
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We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. EE has lodged a formal complaint with the Advertising Standards Authority against rival telecom Three for its recent 5G campaign. Three's adverts, which ran in newspapers and online, The Guardian reports, has the tagline: “If it’s not Three, it’s not real 5G.” EE's complaint is that the advert misleads customers about what "real" 5G is, but Three argues that because it has three times as much 5G spectrum as its competitors and is the only operator to have a 100MHz block, it has the superior connection. Having a 100Mhz block - the most spectrum together in one block - is considered the "gold standard" of 5G connectivity because it provides faster download speeds. Quoted in The Telegraph, Three's chief executive Dave Dyson said he wanted customers to “feel the impact of our full 100MHz of spectrum” when it its mobile and home broadband connections. “It is far, far more important to get it right than to rush to market. EE were very keen to be first to market, but I think people will forget in two years time who was first. But if you give them a bad experience they will remember that,” he added. An EE spokesman said: “Three’s claim is false, and deliberately aimed at misleading consumers. Our customers have been using real 5G since we launched the UK’s first 5G network, back in May.” EE and Vodafone have already launched their 5G services, with Three launching its 5G mobile network this month and rolling out a home broadband service in 25 cities this year. O2's 5G network is coming in October. The debate over 'real' and 'fake' 5G is not unique to the UK; in the United States, mobile network AT&T rebranded its existing 4G network as "5G E," or "5G Evolution" as a marketing ploy - with the company arguing that it's close enough to 5G that the difference does not matter.