pcmag.comThis article is brought to you by Liquid Web. If someone said to you that they had a great asset for your startup business and that among its selling points was that it was expensive, hard to set up and wouldn't work all the time, you could imagine your enthusiasm dwindling more than a little. And yet, when it comes to web hosting and dedicated servers, that’s exactly what's on offer and people still buy it. Not that it's phrased so starkly by the people selling these services, however, it’s noticeable that "100 per cent uptime" is not a phrase you often see on companies' specs. The difficulty is that the possibly naïve start-up may not understand is that 100 per cent uptime is not possible without the right resources. This is why Liquid Web spells out what it offers in that respect, as well as making it clear that there is 24/7 tech support with calls replied in under a minute, integrated firewall and DDoS protection and even a WordPress content management system pre-installed so that a business can start building its site(s) straight away. There are two core products on offer, Liquid Web Cloud VPS and Liquid Web Dedicated Server, both of which have been favourably reviewed externally. Its NetPromoter score is high on both of them as a hosting brand that people would recommend. LiquidCloud VPS offers everything a startup could need; flexible prices and more pricey, dedicated server options for those post-bootstrap times when you need a bit more room. A starter service is based on Windows moving up to a Linux alternative when you grow, and full management - you don't necessarily need or want to become an IT specialist, you want your business to focus on what you do for a living. Liquid Web promises rapid set-up, up to two hours for Windows, and upgrades and downgrades are easy depending on your company’s needs. As you move up to the stage where you need a dedicated server Liquid Web can help there, tool. Its advisors can create the server you need. Support for CentOS, Ubuntu, Linux and Windows are available and custom OSs can be installed on servers with any of the Dedicated Server options. As Liquid Web's datacentre is based in the Netherlands latency is minimal, and its servers are connected directly to the Amsterdam and Neutral Internet Exchanges. There is more information on the Dutch datacentre here and in terms of quality, PC Mag rated Liquid Web "excellent". Unless a provider says they have complete uptime, immediate technical support and software to get you started, there is no reason to assume they do so - Liquid Web does. And if that's not enough, there is a discount available on both offerings when you enter the code "NOWUK50" – half price for your first three months. See these and Liquid Web's other offerings here.

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