GetFeedback begins at $50 per month for the Professional plan and has a very specific mission. It doesn't try to be an all-purpose online survey tool, although you could press it into service in that role. The application is primarily designed to get feedback from people using mobile devices. It has a user interface (UI) meant to appeal to and attract participation from visually-oriented younger audiences, and the software has strong integration with Salesforce.com. The tradeoff is that GetFeedback is weak (sometimes feeble) in other research areas such as statistical analysis on your acquired data, and thus, falls short of being a complete online survey tool such as Editors' Choice award winner SurveyGizmo. GetFeedback has a three-tiered pricing structure. All paid subscriptions (starting at $50 per month for the Professional plan) have unlimited surveys and unlimited questions per survey as well as mailing list encryption and data export. The number of responses per month is controlled by the amount you pay, so the least expensive supports 100 responses and the top level supports 10,000. The Advanced plan ($150 per month) adds team collaboration, priority email support, and advanced logic. Then there are even more advanced features in the price-by-quote-only Corporate tier as well as a very robust tier designed specifically for Salesforce users. Creating the Survey GetFeedback is extremely pretty. You're encouraged to use a lot of images and videos when building a survey, and the software makes it easy to incorporate company logos, thematic backgrounds, and other imagery. Its gorgeous results are a major advantage in cajoling people to respond to the survey and motivating them to share their experiences. As much as I like Editors' Choice SurveyGizmo, at a visual level GetFeedback puts SurveyGizmo to shame. The GetFeedback survey design process is equally attractive as a survey designer. It works like building a Microsoft PowerPoint presentation does—with the survey pages shown in order on the left-hand side and each question in the center of the page. You add logic and branching to the page thumbnail so, if a respondent answers "No cats" on a question about pet ownership, you can skip questions about cat food preferences. That UI familiarity makes it easy to create the survey. Some tasks are done quite differently. For example, GetFeedback gives matrix questions a unique UI. Instead of a big matrix chart, each item is individually shown with the same set of answers. This isn't a matter of "which tool is better overall" than it is a matter of suitability to task. The GetFeedback approach is great for short surveys with a handful of items to rate (e.g., "Rank our hotel on cleanliness, Internet access speed, or the quality of the chocolate left on your pillow," etc.), and the one-at-a-time presentation is optimized for people responding to the survey on a mobile phone. But, if you have a long list of detailed options followed by 20 other attributes, it's awkward. If your research heavily relies on matrix comparisons, a better choice may be Checkbox Survey or SurveyGizmo or almost anything really. Changing the question order is as simple as dragging the page thumbnail. That's dandy if your survey is short but if you want to move Question #3 to follow Question #23, all that dragging becomes tedious. (Note that 23 questions would be rare in a real feedback survey but still). I kept wishing for some kind of internal survey organization such as folders that aren't displayed to respondents; such folders might make it easier to keep demographics questions in one place so you could change your mind about when and where to present them. The page-based online survey tools such as SurveyGizmo don't have this precise functionality but, in most cases, you ask batches of questions such as demographics in regular clumps. There's no pre-built question library so you can't plug in pre-written questions about gender, income, or other commonly-asked items—nor can you save your own for another time (such as a list of the company's products). You can, however, start with several pre-created surveys (for feedback from events, employees, marketing, etc.), which also serve as design inspiration. If your customer feedback survey needs are typical, those pre-created surveys may do 80 percent of the work for you; just plug in your own company logo, edit the text to be explicitly about your latest conference, change out the speaker names and photos, and you're good to go. GetFeedback is extremely mobile-centric as well. Other applications such as Checkbox Survey let you preview the results to see how they'll look on a smartphone or tablet. GetFeedback goes farther, giving you an option to rotate the image to landscape view. You won't be surprised by the way the survey appears. No other tool does this better. A few things mar the design process, though. As with SurveyPlanet, there's no way to paste in multiple-choice answers in bulk. Every other application has an option to insert all the answers in one fell swoop. But in GetFeedback, if a question has five long answers (which you negotiated with your marketing team in a shared document), you have to copy-and-paste five times. It sounds like a little thing until you need to do it 23 times. Deploying the Survey Accruing responses is blissfully easy if your company depends on Salesforce. You'll appreciate GetFeedback's deep integration with that application for automatic email distribution (a feature I barely scratched the surface of in my testing). If your business is into Salesforce heavily, you might consider WorldApp KeySurvey, though it's a high-end generic tool rather than GetFeedback's specialty area. Without Salesforce, though, you're stuck with manual distribution. You can send out survey invitations manually by pasting in a list of email addresses. There's no CSV import or mailing list management, so that'll be a big copy-and-paste. Otherwise, launching the survey gives you a URL to share—and it's up to you to share it. You can embed the survey on a website but there is no "Tweet this" or other social media integration. This isn't a show-stopper by any means, since your social media tool suite is likely better at managing and tracking response rates. Plus, given the "asking for feedback" use case, GetFeedback customers are unlikely to ask publicly for input. After the survey is launched, you receive an email update every day telling you how many new responses were processed. That's an appreciated minor nicety, shared by SurveyMonkey, since you get a constant (but not too constant) reminder of project progress. A Dependable Feedback Tool Most of the time, when you want feedback, you want the high-level results: Which conference speakers were most valued? Did the nonprofit's volunteers get the training they needed? How likely are customers to recommend you to a friend? GetFeedback's way of presenting those results, with percentages overlaid on the questionnaire page, is both visually stimulating (oh how pretty! You notice a theme here?), and easy to grasp. But if you want to do more, sorry. Unlike every other online survey tool I tested, even offerings with comparatively lower ratings such as Outside Software eSurveysPro, Zoho Survey, and SurveyPlanet, GetFeedback lacks the ability to cross-tabulate results or to filter data. While that's fine for the majority of high-level analysis wherein you want to know which is "best" or "favorite," the inability to dive deeper prevents you from learning whether one customer segment has a different preference. If you need to gauge user satisfaction by region or years of experience, you need to export the data (to Microsoft Excel or a CSV file) and chew on it yourself in a separate application. Ultimately, GetFeedback does a laudable job of delivering on its promise of soliciting human feedback. The software is designed to do one thing exceedingly well: collect data from people who likely are responding using a smartphone or tablet. If that's your company's goal in adopting an online survey tool, it's apt to be an ideal choice. But, if you try to press it into service beyond that role, you may be disappointed. Bottom Line: GetFeedback put its mission in its name. This is a purpose-built tool designed to garner feedback from customers on the move via mobile-centric online surveys. And it's very good at what it does.

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