pcmag.comWe review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. LAS VEGAS—For the trendy, repeating an outfit is (apparently) such a heinous crime that they're willing to invest hard-earned cash into buying a mirror that will remind them when they're seconds away from a fashion faux-pas. Whether that's true or not, it's the thinking behind Nessa (stylized as NeSSA, which stands for "NEver Same Shirt Again"), a smart mirror developed by Shiftall and showcased at CES 2020. The mirror has a built-in camera that takes a photo of what you're wearing, uploads it to the cloud, and runs an algorithm to determine whether you've worn the outfit before or not. That image is then linked to your calender (for now, only Google Calendar), which you sync via the company's companion app so it can inform you if you're at risk of wearing an outfit too soon after its last outing. On the mirror itself, a red or green LED lights up to signify whether you're good to go outside or whether you should change clothes. The mirror can also use its Calendar synergy to tell you, for example, that you have worn two similar outfits on consecutive days, but when meeting different people, based on what events it can detect in your Google account. However, this is not as sophisticated as one might hope—the service only has rudimentary understanding of who's who in your calendar. Should you have two events both entitled "Meeting with James," for example, the mirror won't be able to discern one from another. NeSSA says the mirror is still a "concept model," so more features and refinements might come before its launch date. Nevertheless, the company has sparked enough interest that it was purchased by Panasonic in 2018, and that's not the first smart mirror the Japanese giant has acquired. In 2016, the company demonstrated another smart mirror with a camera and algorithmic support to correct blemishes. The Nessa mirror is set to come out in August for $200, although that price does not include a cloud storage fee to keep all your photos on the internet. A representative of the company did not know how much the cloud storage subscription would cost. Amazon tried something similar with its Echo Look smart camera, which looked at what you were wearing and offerred an opinion on it, sometimes with the help of expert stylists. It's no longer on sale, though.

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