We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. If you've embraced the cord-cutting life, you don't have much choice in how you'll watch the Super Bowl LIV (54) on February 2. You've got to stream it if you want to catch all those hilarious commercials. (There's also a game in between them between the San Francisco 49ers and the Kansas City Chiefs.) But while use of streaming services and media hubs is growing, it turns out football fans are traditionalists. We asked 2,239 people about what they'll be doing that night, and 1,000 of them said they plan to watch the game. Of those, a full 85 percent plan to watch it at home. Of that group, a full 96 percent plan to watch it on a television (as opposed to the other items with screens: phones, tablets, or PCs). In fact, while you can't tell from the chart above, phones ranked last even behind tablets—no one really wants to watch a big game on a miniscule screen. It's the antithesis of being an American. Of those watching the game on a television, the vast majority (74 percent) won't even be streaming it. The breakdown of the streaming-hub hardware people will be using clearly puts devices from Roku and Amazon in the lead. Take it a step further and look at only the devices for streaming, and the percentages are telling. It would appear that Roku's lead over the others is one that devices or services from Google, at the very least, won't be able to catch any time soon. What's the most likely live TV streaming service to be used at game time? Our respondents had a majority of Hulu with Live TV subscriptions at 43 percent; AT&T TV Now (previously DirecTV Now) was a distant second at 22 percent. Hulu is one of our Editors' Choice picks for the Best Live TV Streaming services, but AT&T ranks low with our analysts. Compare this data to last year's similar survey, and you'll see not all that much has changed.
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We review products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. If you've embraced the cord-cutting life, you don't have much choice in how you'll watch the Super Bowl LIV (54) on February 2. You've got to stream it if you want to catch all those hilarious commercials. (There's also a game in between them between the San Francisco 49ers and the Kansas City Chiefs.) But while use of streaming services and media hubs is growing, it turns out football fans are traditionalists. We asked 2,239 people about what they'll be doing that night, and 1,000 of them said they plan to watch the game. Of those, a full 85 percent plan to watch it at home. Of that group, a full 96 percent plan to watch it on a television (as opposed to the other items with screens: phones, tablets, or PCs). In fact, while you can't tell from the chart above, phones ranked last even behind tablets—no one really wants to watch a big game on a miniscule screen. It's the antithesis of being an American. Of those watching the game on a television, the vast majority (74 percent) won't even be streaming it. The breakdown of the streaming-hub hardware people will be using clearly puts devices from Roku and Amazon in the lead. Take it a step further and look at only the devices for streaming, and the percentages are telling. It would appear that Roku's lead over the others is one that devices or services from Google, at the very least, won't be able to catch any time soon. What's the most likely live TV streaming service to be used at game time? Our respondents had a majority of Hulu with Live TV subscriptions at 43 percent; AT&T TV Now (previously DirecTV Now) was a distant second at 22 percent. Hulu is one of our Editors' Choice picks for the Best Live TV Streaming services, but AT&T ranks low with our analysts. Compare this data to last year's similar survey, and you'll see not all that much has changed.