Virgin Media customers can now order an up to 350Mbps service, which will let you download a 23GB day one patch in about ten minutes. The new service costs either £48/month on its own, or can be taken as part of a bundle, like the £88/month deal which includes 350Mbps broadband, Sky Sports HD and Sky Cinema HD and two 4k-ready Virgin TV V6 set-top boxes for multiroom viewing. Customers already paying for the up to 300Mbps VIVID 300 service will get bumped up to the new 350Mbps package for no extra cost and better still, this will happen automatically. SEE ALSO: Get the best broadband deals in your area. A Virgin Media spokesperson confirmed to PC Mag UK that, unlike with previous speed boost rollouts, this won't happen on a phased, regional basis: "Existing VIVID 300 customers don't need to do anything – we'll be contacting them very shortly to let them know that they'll be automatically transferred onto a VIVID 350 package. There is no need for them to recontract and they don't need to wait for a phased rollout." It's understood that there are currently no plans to introduce similar boosts for customers on the 50Mbps and 100Mbps services. News of the speed boost was tucked away in the financial figures of parent company Liberty Global, which were published last month. Virgin Media's executive director for connectivity, Anthony Vollmer says the move cements the cable company’s position as a "speed leader": "Ever since Virgin Media launched in 2007, it has been delivering the UK's fastest widely-available broadband to customers across the UK. Speeds have increased over 15x since the company was founded, with the latest 350Mbps service up to four times as fast as Sky and BT's fastest widely available speeds." While the top speeds possible on Virgin's network do exceed BT's 314Mbps G.fast product and Sky's up to 76Mbps Fibre Max option, gigabit (1Gbps) services from emerging players Hyperoptic and Gigaclear leave the competition in the dust. While neither of these ISPs have the same kind of reach as Virgin's network, which passes roughly 14 million UK addresses, they have helped place pressure on the likes of Virgin Media and BT, which have respectively committed to passing 2 million and 3 million premises with FTTP over the next few years. Earlier this year, Vodafone announced a joint venture with CityFibre, which will see it pass 5 million homes with FTTP by 2025, and TalkTalk is also looking at raising cash to build its own FTTP network. Virgin's own upgrade plan Project Lightning continues apace. Earlier this week, the network announced plans to pass up to 4,000 new homes in the Test and Dun Valleys with FTTP. While residents covered by this scheme will be able to enjoy top speeds of 350Mbps from launch, Fibre to the Premises lines can deliver bandwidth which greatly exceeds what's currently possible on the hybrid fibre coaxial (HFC) lines Virgin uses elsewhere on its network.
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Virgin Media customers can now order an up to 350Mbps service, which will let you download a 23GB day one patch in about ten minutes. The new service costs either £48/month on its own, or can be taken as part of a bundle, like the £88/month deal which includes 350Mbps broadband, Sky Sports HD and Sky Cinema HD and two 4k-ready Virgin TV V6 set-top boxes for multiroom viewing. Customers already paying for the up to 300Mbps VIVID 300 service will get bumped up to the new 350Mbps package for no extra cost and better still, this will happen automatically. SEE ALSO: Get the best broadband deals in your area. A Virgin Media spokesperson confirmed to PC Mag UK that, unlike with previous speed boost rollouts, this won't happen on a phased, regional basis: "Existing VIVID 300 customers don't need to do anything – we'll be contacting them very shortly to let them know that they'll be automatically transferred onto a VIVID 350 package. There is no need for them to recontract and they don't need to wait for a phased rollout." It's understood that there are currently no plans to introduce similar boosts for customers on the 50Mbps and 100Mbps services. News of the speed boost was tucked away in the financial figures of parent company Liberty Global, which were published last month. Virgin Media's executive director for connectivity, Anthony Vollmer says the move cements the cable company’s position as a "speed leader": "Ever since Virgin Media launched in 2007, it has been delivering the UK's fastest widely-available broadband to customers across the UK. Speeds have increased over 15x since the company was founded, with the latest 350Mbps service up to four times as fast as Sky and BT's fastest widely available speeds." While the top speeds possible on Virgin's network do exceed BT's 314Mbps G.fast product and Sky's up to 76Mbps Fibre Max option, gigabit (1Gbps) services from emerging players Hyperoptic and Gigaclear leave the competition in the dust. While neither of these ISPs have the same kind of reach as Virgin's network, which passes roughly 14 million UK addresses, they have helped place pressure on the likes of Virgin Media and BT, which have respectively committed to passing 2 million and 3 million premises with FTTP over the next few years. Earlier this year, Vodafone announced a joint venture with CityFibre, which will see it pass 5 million homes with FTTP by 2025, and TalkTalk is also looking at raising cash to build its own FTTP network. Virgin's own upgrade plan Project Lightning continues apace. Earlier this week, the network announced plans to pass up to 4,000 new homes in the Test and Dun Valleys with FTTP. While residents covered by this scheme will be able to enjoy top speeds of 350Mbps from launch, Fibre to the Premises lines can deliver bandwidth which greatly exceeds what's currently possible on the hybrid fibre coaxial (HFC) lines Virgin uses elsewhere on its network.